The Internet is established and working. In fact, it works great and “my” website has no issues, a https certificate and ranks #1 for its local area in what I do. Surely, this is the goal and it should be the end of the trail right?
I compare this to footballer getting paid his first pay packet in the premier league. Its great! There is more coming and there is a lot to look forward to but this footballer is going to have to deal with finances, security, fame and scandal. Of course, your website doesnt have quite those same issues but here are some reasons you NEED to keep on top of things:
Better Content Gives You More Traffic
Keeping the content up to date on your site helps build trust between you and your customers. Most likely, customers rely on your site for useful information on whatever market you are in. Updated information also helps build domain authority. Domain authority can be gained but it can also be lost to your competitors. When it comes to content and “Better” is extremely relevant to your current services and it is ultimately how search engines will judge your content versus a competitor and who is more relevant.
As time goes on, exposure on template and plugin hacks appear. Nothing is bullet proof when it comes to expert hackers and your standard websites. Banks invest heavily on encryption and have entire teams dedicated to security and it shows. Hacked sites often produce spurious links, slow your services, send anonymous messages or change your pages entirely. This can lead to quickly getting barred from your Host, blacklisting on search engines and ultimately ruin any time and effort you’ve put into producing your website.
Loading times have become so important that even Google is rewarding sites that load faster with better search results placement. Yes, that’s right — Google will place you higher in search results if your website loads faster than those of your competitors.
There are many factors that contribute to load times, including image sizes, optimization of your website’s file system, page caching, and even your web hosting account. There are methods available for optimizing all of these factors.
I would suggest reviewing security on your website monthly in line with SEO or content changes too. I understand that this isn’t always necessary but if you have a reliable web designer that knows your system it may only be 5 minutes work for them. If you are looking to have a larger redesign then you should probably look at 3-4 years and always keep in mind that your new website needs to be up-to-date.
Website security is an easy thing to overlook. Just because the PHP version doesn’t make any difference to the front end makes no difference to hackers who prey on people that are using older and vulnerable systems. At Wyvern Design we have an understanding of the issues and problems that can occur from updating. If in doubt, get in touch with us and we will see what we can do.